Destination Style™ New York will bring to the market the highlights of Patricia Fields fabulous career as the globe’s most influential on-screen designer. Patricia Field has created a fashion world of her own, iconic and full of surprises. With Patricia Field in charge, there is no risk of ending up with a mainstream wardrobe. Patricia Field’s Destination Style™ New York will represent the exuberant, fancy, and fun lifestyle that she has been bringing to the world’s screens for years.

The collection is a complete Patricia Field wardrobe for day and night destinations: ’Destination Style™ is about having the perfect pieces for wherever your life takes you, to work, to a party, to a night on the town," says Field about her concept for the range. "It’s about expressing your personal style, which is the key to always looking great," The styles she has created have a luxury appeal with a wink to on-trend, high-octane glamour. The central pieces are dresses, accompanied by a capsule of tops, t-shirts, trousers and accessories.

Each piece of the collection reflects Patricia Field’s signature styling. Fabrics include silks, georgettes, metallics, and stretch satins. Prints feature significantly, from polka dots, stars, and stripes, to animal print and traditional florals. Highlights include a stunning floral print dress in champagne and black with puffball skirt; a sophisticated shift style dress in deep turquoise with wide flowing chiffon sleeves; and a black stretch satin, corseted halter dress. Every piece of the collection will be one of the season’s must-haves! And the good news for all fashion lovers is: All products will come at incredible prices.

Please visit the site for more details on September 5, 2008.

About: How would you describe this one-off collection?

David Dalrymple: It’s definitely sexy and it’s a reflection of everything that we have been working on in the last years. It’s like a greatest hits.

Patricia Field: It’s one big sun on fire. Our hearts are in it.

About: What’s the idea behind "Destination Style™"?

Patricia Field: Destination Style™ captures my approach to fashion in one phrase: It’s not about clothing as a jeans wear or evening wear or separates. When we get dressed in the morning, we have a place to go. We may be going to work, we may be going to the gym–in the evening we may be going for a cocktail or a dinner. So, basically, the way you dress starts out with "Where am I going?" I created this collection with that idea in mind of "Destination Style™". You’re styling for the place that you’re going.

David Dalrymple: "Destination Style™" is about the way Pat and I have been working all these years. When we put together a look for an actress or a model, it is always a part of our lingo to say: "Who is she or where is she going? Is she going to the club, on holiday, to a resort, out to dinner, or to work in the morning?" That’s how we create a look, the mood for the fashion. And that’s where the "Destination" in Destination Style™ was born.

Be prepared, clothing based on the Sexy girls’ wardrobes is coming to a woman near you
– Courier Mail, Australia, June 5, 2008

Looking as edgy as fashionista Carrie Bradshaw doesn’t require a sharp bank balance any more. Sex and the City stylist Patricia Field will design a one-off collection with the "same DNA" as the famous show.
– Herald Sun, Australia, May 23, 2008

Want a slice of the Sex and the City girls’ sassy New York style? You’re in luck. The show’s legendary stylist is launching a one-off clothing range with our very own high street giant Marks & Spencer. ... We can’t wait to snap-up her sure-to-be fabulous frocks.
– Marie Claire, UK, May 21, 2008

Mirror fashion editor Amber Morales’ verdict: This deal is an amazing coup. The brilliantly bonkers outfits Patricia Field created for Carrie established her reputation as a trendsetter. Everyone wants an injection of her Manhattan style!
– The Mirror, UK, May 22, 2008

It is definitely 2008’s hottest fashion story: On October 16, 2008 Patricia Field will launch a one-off collection, entitled DESTINATION STYLE™ NEW YORK. The legendary New York fashion stylist and designer will open the doors to the highlights of her career as the creator of the trendiest and sexiest looks ever seen on screens. The line will capture the essence of Patricia Field’s fashion world as seen in her works for Sex and the City, The Devil Wears Prada, Ugly Betty or Cashmere Mafia, and Field’s most current outlook on trends to come.

For the first time ever, women all over the world will have a chance to access the sexy, glamorous and always surprising styles of Patricia Field. Undoubtedly, 2008 is the perfect point in time for this one time opportunity, as fashionistas all over the world can’t wait to step into the fashion world that Field has created for the movie release of Sex and The City this year.

Patricia Field’s Destination Style™ New York will consist of iconic womenswear including matching accessories and will represent the splashy and exuberant lifestyle that she has consistently created in her work with superstars as Sarah Jessica Parker, Kim Cattrall, Lucy Liu or Meryl Streep. As an expression of Field’s philosophy of "the democratisation of luxury", the collection will be sold at mid-market prices. It will be a unique opportunity to acquire the splendid design world of Patricia Field at most affordable prices. As Kim Cattrall recently said in an interview: "There is no-one like Patricia Field, she creates trends by herself. Her approach to fashion is so unique, no-one has managed to copy it."

The one-off limited DESTINATION STYLE™ NEW YORK campaign provides the once in a lifetime opportunity to catch a piece of the ’real’ Patricia Field. Fashion lovers will adore it.

In total, Patricia Field’s DESTINATION STYLE™ will be sold in more than 20 countries in Europe, the USA, Australia and Asia. Some of the finest retail brands in the world will introduce Patricia Field’s DESTINATION STYLE™ New York to their markets, exclusively.

Patricia Field is considered one of fashion’s greatest visionaries. Not only is she an award-winning film and television Costume Designer, she has her own clothing label and has owned her eponymous cutting edge boutique since 1966. Patricia raised the standards for the world of television glamour when she costumed Sex in the City, the most fashionable show in television history. Critics praised her stunning and always entertaining costuming for the show, as it was a large part of the show’s status as a cultural phenomenon. Fashion editors, socialites, and celebrities alike adopted Patricia’s clothing and style philosophy and regularly sat front row at her House of Field fashion shows. Field is a true pioneer, bringing forth a new style of dressing to women. Now, through the media, she has been able to stimulate an entire fashion movement around the world.

Patricia Field is a native New Yorker and began her career by opening a Greenwich Village boutique that catered to fashionistas and "in the know" scenesters. For over 40 years, this downtown institution was an internationally known favorite of the fashion-forward and a defining factor in the urban style of New York’s glittery nightlife. In 2002 Patricia moved her Greenwich Village store to the Bowery on Manhattan’s Lower East Side, beginning a new epoch in the fabulous story of Patricia Field.

Patricia Field has been a Costume Designer for almost twenty years now, and her impressive list of projects in both in television and film include the hit television shows Crime Story, Wiseguy, and Spin City. Film projects include Miami Rhapsody where she first met Sarah Jessica Parker; The Substitute; and Dear Diary. In 1989, she received an Emmy for Outstanding Costumes for a Miniseries, Movie or a Special, for Disney’s television feature Mother Goose Rock ’n’ Rhyme. Patricia is currently working on the ABC series Cashmere Mafia with the award-winning Sex and the City creator Darren Star, and of course on the long-awaited Sex and the City feature film, which has just hit cinemas worldwide.

In addition to her two Emmy wins, multiple Emmy nominations, and an Academy Award nomination, Patricia’s other awards include: the CFDA Stylist of the Year Award–a category created specifically on the principle of Patricia’s work in the field, the Albert Einstein Award, for innovation; and Fashion Council’s Accessories Award, for making accessories prominent and highly desired on the fashion scene.

Academy Awards

• Nominated: Best Costume Design, The Devil Wears Prada (2006)

Emmy Awards

• Won: Excellence in Costume Design for Television - Contemporary, Sex and the City (2000)
• Won: Excellence in Costume Design for Television - Contemporary, Sex and the City (2001)
• Nominated: Excellence in Costume Design for Television - Contemporary, Sex and the City (2002)
• Nominated: Excellence in Costume Design for Television - Contemporary, Sex and the City (2003)
• Won: Excellence in Costume Design for Television - Contemporary, Sex and the City (2004)
• Won: Excellence in Costume Design for Television - Contemporary, Sex and the City (2005)
• Nominated: Excellence in Costume Design for Film - Contemporary, The Devil Wears Prada (2007)

BAFTA Awards

• Nominated: Best Costume Design, The Devil Wears Prada (2006)

Satellite Awards

• Won: Best Costume Design, The Devil Wears Prada (2006)

The woman who puts "Sex" into the "City"
New York stylist Patricia Field: The woman who made Sarah Jessica Parker an international style star.
– Sunday Times, Australia, May 25, 2008

Sex and the costume stylist
Patricia Field, the costume designer/stylist is best known for her ability to cherry pick just the right mix of heart-fluttering designer brand fashions for characters such as Carrie, Miranda, Samantha, and Charlotte (in Sex And The City)
– Age, Australia, May 23, 2008

How to carry it off with style
[Patricia Field’s] flamboyant and eclectic designs turned Carry Bradshaw into a style icon and Manolo Blahnik into a household name
– Daily Express, UK, May 22, 2008

Sex And The City Look
Patricia Field is perhaps the only woman who can claim to have started as many female clothing trends as Kate Moss.
– The Guardian, May 22, 2008

Fans of Field
She dressed the leading ladies onscreen in The Devil Wears Prada, Cashmere Mafia, and Sex and the City, but once the cameras stopped rolling, Patricia Field’s fashion influence lived on. Anne Hathaway: "She taught me to look objectively at fashion and realize there’s a formula to it." Lucy Liu: "Pat makes it so over the top that fashion becomes fresh and modern." Sarah Jessica Parker: "I learned from that extraordinary person that there should be no rules"
– Who Weekly, June 16, 2008

Carried Away!
Of course, it’s the brilliant work of costume designer Patricia Field ... Her skill at breaking all the so-called rules of fashion during the series is the stuff of legends – and she continues it in the movie!"
– Toowoomba Chronicle, June 10, 2008

Marks & Spencer is one of the UK’s leading retailers, with over 21 million people visiting M&S stores each week.

M&:S offers stylish, high quality, great value clothing and home products, as well as outstanding quality foods, responsibly sourced from around 2,000 suppliers globally. M&S employs over 75, 000 people in the UK and abroad, and has 622 UK stores, as well as an expanding international business.

In 2007-08 Marks & Spencer strengthened its position as the number one brand for women’s wear and lingerie by doing what it does best: from classic and tailored looks to fast fashion inspired from the catwalk. In short, it’s M&S’ commitment to help every woman–regardless of age, size and budget –to find stylish clothes that are beautifully made, at great value prices.

One of the biggest stories this year was the announcement of Plan A: the M&S five-year plan to tackle some of the biggest challenges facing our business and our world. Plan A will see M&S working with its customers and suppliers to combat climate change, become carbon neutral, reduce waste, safeguard natural resources, trade ethically, and build a healthier nation.

To complete the product offer for the whole family, M&S has a fantastic men’s wear selection for all occasions, from casual trend-led and everyday looks to a huge assortment of sharp tailored suits. For kids, there are cool, casual everyday and colorful trend pieces, and a highly respected back-to-school offer. The home furniture and soft accessories now include a luxury "Autograph Home" collection, boasting 600-thread-count cottons and luxury leather and suede furniture.

Visit Marks & Spencer

HSN is an interactive lifestyle network and retail destination, offering a cultivated assortment of exclusive products combined with the "best of breed" in top brand names. The HSN experience takes shopping to a new level by incorporating experts, entertainment, inspiration, solutions, tips, and ideas for its customers. On HSN and HSN.com, customers will find exceptional selections in Beauty (e.g., Clarins, Philippe Chansell’s Ready To Wear, Perlier, Color by Cynde Watson, Wei East); Jewelry (e.g., Heidi Daus, R.J. Graziano, IMAN Global Chic, Jay King, Tori Spelling); Home/Lifestyle (e.g., Colin Cowie, Dyson, Todd English, Emeril Lagasse, Andrew Lessman, Joy Mangano, METHOD, Wolfgang Puck); Fashion/Accessories (e.g., Carlos Falchi, Tina Knowles, SCOOP Style, Sharif); and Electronics (e.g., Garmin, Gateway, GE, Kodak, Magellan, Panasonic, Samsung, Westinghouse).

HSN is available across multiple media, including its TV network–the 4th largest cable network in the U.S., reaching 90 million homes–and HSN.com, which ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating business of IAC (Nasdaq: IACI).

Visit HSN

> Myer is Australia’s largest department store chain and the number one shopping destination in Australia.

In 2006, Myer was acquired by a consortium led by private equity firm Texas Pacific Group (TPG), who own a number of other department stores worldwide. Myer has since invested in upgrading and improving all of their stores, with a particular emphasis on their five downtown stores.

Myer operates 65 stores across Australia with a turnover in excess of $3 billion annually. Myer is committed to increasing store numbers across Australia, as we move towards 80 stores in the coming years.

Myer’s vision is to be an "International Class Retail Business Providing Inspiration to Everyone". With a focus on outstanding customer service and a strong product offer, Myer is a leader in the retail business across all product categories.

The renovation of Myer’s flagship store, Myer Melbourne, is currently underway. The new Myer Melbourne store will revolutionize the Australian retail experience, rightly placing Myer alongside some of the most famous shopping destinations in the world.

Myer is well-known for being the leading home of Australian and international fashion for men, women, and children. Myer is thrilled to welcome Patricia Field to its ever-growing family of designers.

Myer

Globus appeals to people who appreciate quality, style and innovation. Globus department stores represent quality of life; passion; enjoyment; and emotion – in short: savoir-vivre. The high-quality range of goods focuses on fashion, beauty, contemporary living, and fine food and drink. In addition to brands developed in-house–special benefits of shopping Globus–Globus carries a carefully selected, exclusive, special brand mix. Ever-changing creative presentations–often inspired by the cultures of foreign countries–enthusiastically celebrate the products. The Globus approach is based on five principles: new, inspiring, high-quality, specialized and personal.

In 12 branch stores, located between Basel and Locarno, Globus is setting new standards for department store shopping. Globus stores can be found at the best addresses in all large cities in Switzerland. Opened in 1967 and converted to a lifestyle centre in 2005, the Globus flagship store is located directly in the center of Zurich. Opening in October 2008 will be another attractive new branch store at the innovative Westside Center in Bern Brünnen.

Visit Globus

www.patricia-field.de is an online fashion store, created solely for bringing Patricia Field’s Destination Style™ – New York to the German market.

Selling Patricia’s "greatest fashion hits" online makes sense, as Patricia’s own U.S. online store is a substantial part of her retail business, and, in turn, was the starting point of her fabulous fashion career. "Selling online is the perfect way of making fashion accessible for everyone", says Field. www.patricia-field.de is the direct extension of this philosophy to the German market.

Sales on www.patricia-field.de will begin on October 16, 2008, as part of the global sales launch of the campaign.

"As we were only able to book limited quantities, we’re expecting a sellout sensation for practically all styles in no time at all", predict the online store creators. Shoppers who want to ensure that they don’t miss out on this one-time opportunity to access the unique fashion world of Patricia Field will be offered pre-booking opportunities in September, and should visit www.patricia-field.de the first week of September.

Patricia Field aligns with b4b (business4brands) to develop and market her Destination Style™ New York. Patricia Field and her long term design partner David Dalrymple begin creating the concept and designs.

After only four months of concept development of Patricia Field’s Destination Style™ New York, agreements for strategic partnerships with some of the finest retail stores in the world are concluded: The retail network of Marks & Spencer (UK), HSN (Home Shopping Network) (USA), Myer (Australia), Globus (Switzerland) and patricia-field.de becomes the broadest retail platform for any single fashion campaign ever!

Marks & Spencer, Myer and HSN are the first to announce their strategic partnership with Patricia Field. Press reactions are overwhelming.

Patricia Field and David Dalrymple style the photo shoots for Destination Style™ New York. Renowned fashion photographer Joshua Jordan takes the shots.

As www.patricia-field.com goes online, the full scope of the global campaign is revealed to the public for the first time.

Patricia Field will host a fashion show, celebrating the upcoming Launch of her Destination Style™ New York. For the first time, the collection will be fully revealed to the public.

All retail brands will offer the opportunity to pre-book selected styles. It’s the best way to secure a piece of the collection.